The Colab http://thecolab.com The in-house web department of Sole Technology, Inc. Wed, 13 Jun 2007 04:49:18 +0000 http://wordpress.org/?v=1.5.2 en A couple of new sites http://thecolab.com/blog/2007/06/12/a-couple-of-new-sites/ http://thecolab.com/blog/2007/06/12/a-couple-of-new-sites/#comments Wed, 13 Jun 2007 04:33:16 +0000 c00ler main http://thecolab.com/blog/2007/06/12/a-couple-of-new-sites/ We recently relaunched two very outdated sites:

Sole Technology Institute:

“The Sole Technology Institute or ‘STI’ is the world’s first and only scientific sports research lab dedicated to the study of action sports.”…

The main purpose of STIlab.com is to highlight the technologies we develop in house & implement into our skateboarding sneakers. We ditched our old, god awful flash site and can finally link directly to a specific feature from the shoes within our brand sites. Watch some of the videos in the testing section of STI, these guys do serious work. STI Lab was recently seen in Wired Magazine, that’s how tech they are.

Sole Technology:
This is our first real corporate site for the parent company. Designed to inform the information seeker of our operations; Including the brands Sole Technology owns, the company mantra, the environmental initiatives and company history. Typical corporate stuff. Apply to be the web department manager when you’re there.

These sites also happen to be the first ones built using our new backend system, and were an absolute joy to work on.

]]> http://thecolab.com/blog/2007/06/12/a-couple-of-new-sites/feed/ etnies Grounded Premiere, Your Photos on the etnies Site http://thecolab.com/blog/2007/05/10/etnies-grounded-premiere-your-photos-on-the-etnies-site/ http://thecolab.com/blog/2007/05/10/etnies-grounded-premiere-your-photos-on-the-etnies-site/#comments Thu, 10 May 2007 15:13:44 +0000 c00ler main http://thecolab.com/blog/2007/05/10/etnies-grounded-premiere-your-photos-on-the-etnies-site/ Your photos on etnies.com

Who doesn’t love user contributed, dynamic photo galleries? These are social times, get your social on.

]]> http://thecolab.com/blog/2007/05/10/etnies-grounded-premiere-your-photos-on-the-etnies-site/feed/ etnies.com Relaunch http://thecolab.com/blog/2007/01/22/etniescom-relaunch/ http://thecolab.com/blog/2007/01/22/etniescom-relaunch/#comments Mon, 22 Jan 2007 18:04:58 +0000 c00ler main http://thecolab.com/blog/2007/01/22/etniescom-relaunch/ We launched a new etnies.com, the biggest change is having each sport’s home page better reflect the content found within the site. We put some callouts to the latest podcasts right on the home page, so the kids don’t have to search around for the content nerds hard work. We’ve stopped rotating featured product, differentiated between contests & other features, and the flash now allows you to view each promotional item we have, instead of them randomly being pulled. Even though you can go to the site & view it, We’ve enclosed a screen grab of etnies Skate below:

etniesskate.com

But who cares about any of that, when we embraced microformats! These things are the way of the future, as browsers will surely integrate what is now handled by extensions such as Mike Kaply’s Operator. The extension reads events (amongst other microformats) and creates one click access for you to add the event to your calendar program of choice. It even supports local applications, such as iCal. Below is the extension in action, picking up the upcoming events we mention on the etnies Skate home page:

operator

Get the extension & view the entire etnies calendar to get a taste of a way futuristic, interconnected browsing experience. Check the rest of the site for some hidden micro gems as well. If any Sci Fi writings are to come true, or you just want to help advance the web as the medium we all hold so dearly to our hearts, the path involves embracing microformats!

]]> http://thecolab.com/blog/2007/01/22/etniescom-relaunch/feed/ etnies Seed Project http://thecolab.com/blog/2006/10/12/etnies-seed-project/ http://thecolab.com/blog/2006/10/12/etnies-seed-project/#comments Thu, 12 Oct 2006 14:06:36 +0000 c00ler main http://thecolab.com/blog/2006/10/12/etnies-seed-project/ Seed Project

]]> http://thecolab.com/blog/2006/10/12/etnies-seed-project/feed/ etnies Forsvar http://thecolab.com/blog/2006/10/04/etnies-forsvar/ http://thecolab.com/blog/2006/10/04/etnies-forsvar/#comments Wed, 04 Oct 2006 22:06:17 +0000 c00ler main http://thecolab.com/blog/2006/10/04/etnies-forsvar/ We made a little something special for Rune Glifberg’s Forsvar shoe:

forsvar

]]> http://thecolab.com/blog/2006/10/04/etnies-forsvar/feed/ etnies Plus http://thecolab.com/blog/2006/10/04/etnies-plus/ http://thecolab.com/blog/2006/10/04/etnies-plus/#comments Wed, 04 Oct 2006 21:45:24 +0000 c00ler main http://thecolab.com/blog/2006/10/04/etnies-plus/ We recently tweaked etnies Plus a bit for the fall 2006 product.

etnies Plus

]]> http://thecolab.com/blog/2006/10/04/etnies-plus/feed/ Spotcovr.com http://thecolab.com/blog/2006/06/30/spotcovrcom/ http://thecolab.com/blog/2006/06/30/spotcovrcom/#comments Fri, 30 Jun 2006 14:20:14 +0000 c00ler main http://thecolab.com/blog/2006/06/30/spotcovrcom/ Spotcovr.com
Our dutch intern just launched the fruits of his labor at Sole Technology in the form of Spotcovr.com.

From Ivo himself:

Spotcovr is a place where you can explore skate spots around the world and add your own, complete with full descriptions, photos and comments from other skateboarders.

Get in there and add some spots.

]]> http://thecolab.com/blog/2006/06/30/spotcovrcom/feed/ Emerica RSS feed http://thecolab.com/blog/2006/06/16/emerica-rss-feed/ http://thecolab.com/blog/2006/06/16/emerica-rss-feed/#comments Fri, 16 Jun 2006 16:16:44 +0000 c00ler main http://thecolab.com/blog/2006/06/16/emerica-rss-feed/ We’ve been posting phone calls from Emerica riders in the Wild-Ride section of Emericaskate.com. The mp3’s make for great podcast material for the kids; and adult nerds with a Tivo.

]]> http://thecolab.com/blog/2006/06/16/emerica-rss-feed/feed/ Sole lurks on Joaquin http://thecolab.com/blog/2006/06/02/sole-lurks-on-joaquin/ http://thecolab.com/blog/2006/06/02/sole-lurks-on-joaquin/#comments Fri, 02 Jun 2006 17:01:20 +0000 c00ler aside http://thecolab.com/blog/2006/06/02/sole-lurks-on-joaquin/ Sole lurks on Joaquin

]]> http://thecolab.com/blog/2006/06/02/sole-lurks-on-joaquin/feed/ Craps goes global http://thecolab.com/blog/2006/06/01/craps-goes-global/ http://thecolab.com/blog/2006/06/01/craps-goes-global/#comments Thu, 01 Jun 2006 16:46:58 +0000 c00ler main http://thecolab.com/blog/2006/06/01/craps-goes-global/ Etnies’ own content nerd, Craps, makes his mainstream mag debut with two photos in the latest issue of ESPN magazine. A designer friend of mine once called ESPN mag “The new Wallpaper”, now that’s big time!

Nice moves Craps, but since when is ESPN mag bigger than any of the etnies sites? Jeeze, need we show you the traffic reports?

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