June 12, 2007
A couple of new sites
We recently relaunched two very outdated sites:
“The Sole Technology Institute or ‘STI’ is the world’s first and only scientific sports research lab dedicated to the study of action sports.”…
The main purpose of STIlab.com is to highlight the technologies we develop in house & implement into our skateboarding sneakers. We ditched our old, god awful flash site and can finally link directly to a specific feature from the shoes within our brand sites. Watch some of the videos in the testing section of STI, these guys do serious work. STI Lab was recently seen in Wired Magazine, that’s how tech they are.
Sole Technology:
This is our first real corporate site for the parent company. Designed to inform the information seeker of our operations; Including the brands Sole Technology owns, the company mantra, the environmental initiatives and company history. Typical corporate stuff. Apply to be the web department manager when you’re there.
These sites also happen to be the first ones built using our new backend system, and were an absolute joy to work on.
June 13, 2007 joe d.
flippin schweet shites! the lab videos are powerful. have you given thought to using them on sneaker (or i’m sorry - ‘footwear’) product pages? i’d think the testing vids could be a killer point of purchase trigger mechanism.
June 13, 2007 Administrator
Yes, next step is to integrate some of this into our shoe pages, indeed.
June 13, 2007 j bird
you totally stole content from http://ghettocooler.net/
June 13, 2007 c00ler
For those that are unaware, ghettocooler is my personal site. A blog of sorts. It’s all about cross blogging in the blogospheres. Interconnected web weaving.
August 15, 2007 Shelby
The work you guys do is great! I’m always amazed. I have a question about the games on the etnies.com site. Do you guys make them in house or are they outsourced? They are a great games! Please shoot me an email with any information you can provide. It’s greatly appreciated. Thanks!