The Colab

The in-house web department of Sole Technology, Inc.


June 12, 2007

A couple of new sites

Posted by: c00ler

We recently relaunched two very outdated sites:

Sole Technology Institute:

“The Sole Technology Institute or ‘STI’ is the world’s first and only scientific sports research lab dedicated to the study of action sports.”…

The main purpose of STIlab.com is to highlight the technologies we develop in house & implement into our skateboarding sneakers. We ditched our old, god awful flash site and can finally link directly to a specific feature from the shoes within our brand sites. Watch some of the videos in the testing section of STI, these guys do serious work. STI Lab was recently seen in Wired Magazine, that’s how tech they are.

Sole Technology:
This is our first real corporate site for the parent company. Designed to inform the information seeker of our operations; Including the brands Sole Technology owns, the company mantra, the environmental initiatives and company history. Typical corporate stuff. Apply to be the web department manager when you’re there.

These sites also happen to be the first ones built using our new backend system, and were an absolute joy to work on.