The Colab

The in-house web department of Sole Technology, Inc.

February 24, 2006

Buzz word central

Posted by: c00ler

Podcast! Combine the words iPod and broadcast and you get quite the buzz word.

We launched an Podcast, and call it as such. My question is - Is it clear to the kids that this is in fact a way to subscribe to Video? Sure, we mention the word video in the description text, but no one reads that anyway. Should we call it the attention grabber “Video Podcast” instead, or stick with the OG buzz word currently in use?


  1. February 24, 2006 haveboard

    So DUMB! Why NOT be specific and call it a “Video Podcast”. I got a little pissed that I almost downloaded it before decifering that it was actually video, and I don’t have a video ipod, and I’m not trying to watch them in itunes cause I’m at work. Video iPods are still pretty effing new and it is not yet really understood that a podcast means video. Being less clear is not user friendly. I expect better from Sole Tech. Heck, why not put them in a pop up while you’re at it.

  2. February 24, 2006 Prius dude

    Definately depends on your demographic. If your demo was 20-30 years old video/broadband geeks, then i’d call it “podcasts”. I doubt your average 13-year-old Danny Skatesalot talks about video podcasts when he’s waitin for his nose plant down the neighborhood halfpipe. Therefore, I’d call it “Video Podcasts”.

    A better debate would be - “Who the hell uses center-aligned paragraph text?” I don’t read the Emerica blog cuz the text makes my head hurt. Flippin snikkul.

  3. February 24, 2006 haveboard

  4. February 24, 2006 c-rap

    I’d say be specific and call it video podcast. I still don’t know what it is or why I need it or how to do it. Podcast what?

  5. February 24, 2006 apple

    haveboard: I asume you’re one of those “no one reads that anyway” kids, since there’s a specific non iTunes podcast feed available as well. Work’s perfect in such service as bloglines. It allows you to download the quicktime at your own leisure.

  6. February 24, 2006 BRONES

    I would say “Video Podcast” When all the hype first started, podcasts were only referred to as getting a audio or radio clip from some station broadcast or something like to that effect.

  7. February 24, 2006 fred

    I thought the new buzz word for that was “VodCast”?

  8. February 24, 2006 haveboard

    Apple, maybe you are in the same boat as the “kids who can’t read very good”. I seen the direct link to the feed, and I COULD plug it into bloglines and download at my leisure. That wasn’t the confusion. The confusion comes in where podcast is still branded as more of an Audio Feed.

  9. February 24, 2006 nowax

    follow the pr0n industry or make up your own

  10. February 24, 2006 skateboard radio

    I’d tag it with ‘video’ somewhere in the title- to avoid confusion- though the folks at wikipedia define a “podcast” as: a web feed of audio or video files placed on the Internet for anyone to download or subscribe to, and also the content of that feed.

    go to now.

  11. February 24, 2006 Joe

    I personally would rename it to Video Podcast because even Apple themseleves call it a Video Podcast on their iPod, so I think it only makes sense to label it that way. When I think of Podcast I think of audio.

  12. February 27, 2006 Templeton

    I say call it a Video Podcast just to be clear.

  13. February 27, 2006 c00ler

    We changed it up to read “Video Podcast” within the page itself, but not in the navigation. Sometimes inconsistency is just plain fun!

  14. February 27, 2006 haveboard

    Now if we can just get it in the right nav (which has PLENTY of room) and in the Title???? Or is that your way to meet the people halfway? POWER TO THE PEOPLE!

  15. March 01, 2006 Incrza

    ..but can kids leave comments like a MySpace page. “Uhm, yeah, can you pull that dagger out of my back, thanks”. Everyone that is in the know calls it Video Podcast…I’m not in the know

Comment closed.