November 07, 2005
We recently launched the new etniesplus site. A super simple design was composed allowing these one-of-a-kind shoes to be shown without flashy useless marketing BS getting in the way.
Furthermore it was The Hot Crew’s first eCommerce project. Keeping the layout simple and clean allows for easy usability, a must for online shopping.
The one cool feature about the site is, that it’s fully scalable. Try enlarging the text in your browser (Windoze Quick Tip: hold down Ctrl and scroll your mouse wheel.) The only drawback is that the thumbnail images become a bit pixelated. We checked this on several platforms and screens and concluded that it was still good enough to use.
Enjoy the etniesplus Fall 05 collection.